Gear
Quality finds in natural materials. Wool, cotton, alpaca, and gear that doesn't feel like you're wearing a trash bag. We're on a mission to find the good stuff.
Our gear philosophy
The outdoor industry defaulted to polyester because it's cheap. We think you deserve better. Every piece of gear we feature prioritizes natural, high-performance materials — wool, cotton, alpaca, and blends that actually feel good. Some synthetics are unavoidable (rain shells, for instance), but they should be the exception, not the rule.
Filson Mackinaw Cruiser
100% virgin wool. Built in Seattle since 1897. The antithesis of everything wrong with modern outdoor clothing.
Darn Tough Hiker Micro Crew
Merino wool socks with a lifetime guarantee. The only hiking socks you'll ever need to buy.
Lodge 12-Inch Cast Iron Skillet
Pre-seasoned, American-made, and under $30. The foundation of every good camp kitchen.
Pendleton Eco-Wise Blanket
Washable wool blanket made in the USA. Heavy enough to matter, soft enough to sleep under.
Orvis Clearwater Fly Rod
A properly built fly rod that won't destroy your wallet. 25-year guarantee and it actually casts well.
Smartwool Classic Thermal Merino Base Layer
Merino base layer that works in every season. Regulates temp, manages moisture, doesn't stink after three days.
More gear finds coming. We test everything before it makes this page.